Digital Marketing

Understanding the value that SEO brings

You might have heard the term ‘search engine optimisation’ (SEO) and wondered what it is. Or you may be wondering whether your business needs it at all. The truth is that every business should have a website, and every website needs a good ranking in search engines such as Google. Hence, local SEO in Brisbane is for targeting people in the vicinity who are prospective customers.

Google is the website of choice

Being the gigantic search engine in the world with more than 2 billion users, it’s no surprise that Google is used to find information, places and businesses online. It’s undoubtedly the place to be if you want to generate leads digitally.

One of the most cost-effective ways

SEO is often seen as the most cost-effective way to advertise your business, and it’s easy to see why.

The benefits of SEO start with increased visibility in search engines so that you can attract more potential customers. It also means you can get more interaction from existing customers, meaning they are more likely to return and buy from you again. This helps build loyalty between customer and brand over time which is essential for the survival of any business in today’s competitive marketplace.

Know what your customers are searching for

For a thriving SEO campaign, you need to know what your customers are searching for and ensure that your site ranks highly against these terms. This is called keyword research. Keywords are the words that people type into the search box to find information. They can also be called search terms or phrases.

Keyword research is a process of identifying the most popular search terms that people use to find products or services like yours. Keyword research aims to choose keywords relevant to your business and will attract customers ready to buy based on local SEO in Brisbane.

To rank well in Google and Bing, you need to understand how keywords work and how they affect your website rankings. Keywords are essential because they help Google (and other search engines) understand what your content is about. The more appropriate a keyword is for your website, the higher it will appear in the results.

Have a customer-centric approach

To find out what your customers are searching for, you can use Google’s keyword planner. It’s a great tool that helps you find relevant keywords, identify search volume, and learn about the competition.

Another way to determine what people are searching for is by using Google autocomplete. This feature shows popular searches related to the search term you type in. It’s perfect for getting an idea of what customers are looking for.

To get even more insights into how people search online, try out Google’s search trends tool. It allows you to see how standard specific terms (including misspellings) have been over time and across different regions worldwide. This can help guide your decisions and inform other areas like content creation or advertising campaigns.

Keyword difficulty is a metric that tells how hard it will be to rank high on SERPs (search engine results pages) when targeting keywords with specific characteristics such as high competition or low commercial intent, among others.

Pay attention to the quality of the content on your site.

Along with having a website that is well-designed and easy to navigate, the content quality is crucial too.

Search engines use algorithms that assess the value of your content based on many factors, including:

  • Content length: How long is your page? Longer pages have more information, so they will generally receive higher rankings;
  • Anchor text: The anchor text refers to highlighted words within a hyperlink that links readers directly from one webpage to another, often referred up there too.

Conclusion

In conclusion, search engine optimisation can be done with minimal time and effort as long as you understand what your target market wants and how they will search for it.

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